Case Studies

GS Hydro

GS Hydro is an industrial company established in Finland that supplies high pressure piping solutions globally. The company has subsidiaries in 16 countries and they employ over 600 people.

GS Hydro is serious about utilising information in its business, and Esmerk’s service provides good tools for this purpose. All the managing directors and strategic sales managers of GS Hydro’s subsidiaries receive the Esmerk news report.

“In today’s business, it is essential to utilise information, but this also requires skill. The importance of utilising information correctly is emphasised in projects with massive budgets. The information Esmerk provides can be used in many ways in connection with our work.”

“The users of the Esmerk service say they are happy with the service. We use the information provided by Esmerk for generating sales leads, in particular. When updating information on the Global Projects portal, we can utilise the information in different stages of the project, and add PDF files for background information, for example. In the portal, we utilise the information provided by Esmerk, among others, in our decision-making.”

NIB

The Nordic Investment Bank NIB provides long-term loans and guarantees on competitive market terms to clients in the private and public sectors. NIB’s operations started in 1976 in the form of Nordic cooperation, and now all the Nordic and Baltic countries are members. NIB promotes sustainable development by financing projects that strengthen competitiveness and enhance the environment.

Esmerk monitors news in NIB’s business sector and also monitors NIB’s own media publicity from all its eight member countries.

“With the help of Esmerk, we can provide the same important news to all our employees and in a common language. The Esmerk Tracking analysis tool makes it easy to find out where NIB gets a lot of media attention.”

Scania

We selected Esmerk as one of our main content suppliers in 2002. A key advantage of Esmerk’s service is that it is truly global and gives us access to sources that because of the language barrier previously have been neglected. Another advantage is the fact that there are analysts who perform the actual news selection, this guards against duplicates and reduces the amount of non pertinent information.

In addition to the top 200 executives at Scania, which we mainly serve with strategic information, we are now aiming at developing an effective communications system that ultimately can serve the complete organisation of 30,000 employees.

Computer Sciences Corporation

Computer Sciences Corporation (CSC) is a world leader in IT and professional services. Since it was founded more than 50 years ago in 1959, CSC has helped its clients use IT more efficiently to improve their operations and profitability. 
Today CSC operates in more than 90 countries and employs over 93,000 persons worldwide.

The financial services industry is one of CSC’s largest commercial verticals.  CSC serves nearly 5,500 financial services clients in 44 countries, including more than 1,200 of the world’s premier financial services organizations:

• Around half of Fortune’s global 500 financial services companies.
• One-third of the world's top 50 banks.
• Two-thirds of the world’s top 50 insurers.

Esmerk plays a vital role in informing CSC’s financial services community on a day to day basis.  Esmerk’s bespoke approach to market and competitor intelligence effectively provides CSC with insight at both a strategic and a tactical level.

 “CSC and Esmerk have a successful association that spans nearly a decade.  Esmerk’s services are the foundation stone of our internal knowledge provision and on a per capita basis are the most actively used of all of our research output.  By tailoring content to our specific needs, Esmerk helps us to ensure that we are exposed to information that is consistently concise and relevant.”

A global medical systems player

At this leading medical systems manufacturer, Esmerk is integrated into their overall competitive knowledge management deliverables. Senior management at this Esmerk customer site is a believer that “Knowledge Management is a Process, not a Document Archive” and that “Knowledge is the Right piece of information, finding the Right person, at the Right time.” The requirement for competitive knowledge management is to be dynamic, fluid and “making the impossible possible”. It was implemented at this organization a world class global information infrastructure, working as a knowledge base, in teaching people to “fish” for information on their own, breaking down corporate silos and reducing bottlenecks as well as changing the “willing to share” group to the “will share” attitude.

Esmerk is part of the “knowledge creation” process in this enterprise in that it provides high quality business information abstracts, which have been created by the unique Esmerk methodology as defined as follows: Selecting and filtering news item, translation of the content from 29 languages, abstracting of the information to the core and also the coding of the abstract to ensure relevance for the client. All quality processes are completed & validated by the skilled Esmerk analyst. As a result Esmerk is the preferred “business awareness” provider of key information for this global medical systems player..

Note: Main contact user is the Director of Market & Competitive Intelligence. Supporting the sales and business development operations of this Esmerk customer.

Tata Steel, Rail Sector

With over 80,000 employees worldwide and turnover of nearly USD 23bn, Tata Steel is one of the top ten global steel companies. Established in 1907, Tata Steel has operations in 26 countries and a commercial presence in more than 50, while its annual crude steel capacity stands at over 28mn tonnes per annum. Tata Steel is a member of the Tata Group of Companies, one of India's and the world's most respected and successful business conglomerates, with operations in seven business sectors and 400,000 employees worldwide.

Tata Steel, rail sector. The railway industry is one of Tata Steel's key market sectors, with the company providing an extensive range of rail products and railway infrastructure services for different types of railway and tramway including high-speed, mixed traffic, heavy haul, urban transport and underground. Tata Steel is today a strategic supply chain partner to many of the leading global railway organisations.

Esmerk began providing business information services to the rail division of Corus Group, which was subsequently acquired by Tata Steel, in 2007. The web-based solution provided to Tata Steel allows individual users to set up and receive daily tailored alerts covering their specific areas of interest and responsibility, while giving all users fast and easy access to archived material via the solution's news database.

The service provided to Tata Steel, rail sector allows the company to monitor competitor activity on a continuous basis, with a focus on around 100 nominated companies of particular interest for Tata Steel. In addition, the information provided on a daily basis includes monitoring of significant rail investment projects worldwide, as well as key changes and trends in areas such as regulation and environmental issues.

There are currently nearly 130 users within the rail sector of Tata Steel receiving tailored alerts. These users have thus been able to specify the areas of the main information profile, the companies and the geography that they are particularly interested in, guaranteeing that the daily alerts they receive are 100% relevant to their specific needs. The abstracted and translated form of the news allows users to keep up to date quickly and effortlessly. Each year Esmerk conducts a user survey on behalf of Tata Steel, with the latest survey indicating that 95% of respondents find the daily Esmerk reports useful or very useful.